Billing: Glossary


The main “billing unit” in Woodpecker. This can be a User and/or Email Account (an additional User and Email Account will be charged together as one Seat).

Seats that you add at a later time are post-paid, and charged according to your Pricing Plan. Learn more »

For Agencies, a Seat is an Email Account added to a Company; adding new Users is free.


Separate login and in-app view for a person that you invite to co-manage your Woodpecker account. One, default User (the account's owner) is included in the base fee.

Additional Users are charged extra (as Seats). Users can be added and removed at any time in Settings → Company Settings → Team.

Email Account

An email address (mailbox) that you connect to Woodpecker for sending emails. Connecting the first Email Account is included in the base fee for your account.

Additional Email Accounts are charged extra (as Seats). Email Accounts can be added and removed at any time in Settings → Email Accounts.

Pricing Plan

The Pricing Plan that you choose determines the cost per Seat in your account:

Start-up $40 / Seat / month basic features for smaller teams
Team Pro: $50 / Seat / month advanced features for bigger teams
Enterprise custom pricing custom integrations for enterprises


All Users in a single Woodpecker account. You can add or remove Users at any time in Settings → Company Settings  Team.


An enhanced Woodpecker account with free Users, featuring a dashboard that allows easy management of campaigns for multiple client companies. Agencies are only charged for Email Accounts connected to their Companies. Read more »


The chosen business entity that graciously provides the name for your account. It may (but doesn't have to) be the name of your business. Your company's full name only needs to appear in your billing data if it is billed for your account.

For Agencies, a Company is a "sub-account" that is created and managed by an Agency for its client. It is almost identical to a standard Woodpecker account, but only charged for Email Accounts (adding new Users is free), and may be deactivated, which puts all fees for it on hold. Read how to deactivate a Company »

Billing cycle

One full month's or year's use of your account. It starts on the same day every month (e.g. March 5th – April 5th), or on the same day every year (for yearly subscriptions). Payment is collected on that day, which renews the pre-paid subscription for your account (see Renewal).

Estimated amount

Your next payment, calculated in correspondence to the Seats that you have been using in the current billing cycle. This amount might increase (if you add Seats) or decrease (if you remove Seats added previously). Read more about billing »

Confirming payment

By choosing a payment method and confirming your payment, you have your Woodpecker subscription activated. It will be renewed automatically until you decide to cancel it (see Renewal, Billing Cycle).


After Confirming payment for your account, the system collects the monthly/yearly fee (depending on your Pricing plan), which has your subscription renewed for the following month/year. This happens automatically at the beginning of your Billing cycle.


The legal document with the details of your payment. You can access any of your invoices in Settings → Billing, Payment History section. If you added a Billing Email to your account, every invoice will also be sent to that email. Read more about invoices »


By cancelling your subscription you have your account deactivated and deleted, with the end of your Billing Cycle. You can use your account until then; no further charges apply. All the data in your account is lost when it is deleted. Read more about deleting »


By pausing your subscription you can put your account on hold for a reduced fee ($5), with the start of the next Billing Cycle. No sending is possible, but the app keeps on tracking replies and updating the statistics in your campaigns. All your data is kept in your account, and you retain full access to it. Read more about pausing »

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