Quickstart Vol. 2: How to use cold email stats

This guide takes you through campaign management and the use of statistics in Woodpecker.

  1. Campaigns list
  2. Campaign overview: Stats
  3. Campaign overview: Prospects
  4. Campaign overview: “To Check”

1. Campaigns list

Campaigns list is the default view you will see each time you log in. Here is where you can see all of your campaigns, together with their status. There are also some basic stats available for each campaign in the list.


A campaign's current status is represented by an icon on the left.

You can see any campaigns that you have running, any drafts of new campaigns, campaigns that were paused or stopped, as well as those that already finished sending which means that are completed.

When you open a campaign and edit it, it will be paused. You can resume, stop or temporarily save it as a draft by clicking the buttons in the upper-right corner, or at the bottom of the screen.

Running campaigns will always be displayed at the top.

Quick stats

There are some basic figures here, too, summing up each of your campaigns: a number of prospects, emails delivered, opened and responded to, as well as the Interest level.

Use with A/B Testing

This is the easiest way to compare the effectiveness of two campaigns in terms of A/B testing. At a glance, you are able to tell if Campaign A or Campaign B is bringing in more replies. Use Folders to better manage your campaigns.

When looking for reasons, you can open the Campaign Overview screen to get a more complex set of stats (read below: Campaign Overview: Stats).

2. Campaign overview: Stats

When you open a campaign, you'll see all stats that Woodpecker collects for it, presented in:

  • Infographic – all main stats available in a graph; specific details available when you click an element.
  • Table – stats for each email in the sequence; content and settings for each available when you expand an entry.

Infographic – general stats for campaign

In the infographic, starting from the left, you'll see:

  • Prospects – how many prospects are included in this campaign,
  • Invalid – the addresses, that is, if some were found to be non-existent (mostly because to typos),
  • Sent – how many opening emails (Emails #1) have been sent so far,
  • Queued – how many prospects are in the sending queue, before the opening email is sent to them.
  • Bounced – the number of messages which were returned to sender (that is, you),

Looking further to the right, you’ll be able to check how many:

  • Opened – prospects opened at least one of your messages,
  • Clicked – prospects clicked the (tracked) link in the message,
  • Opt-Out – prospects unsubscribed from your campaign,
  • Delivered – messages went to the prospects' inboxes.

Point any element with your cursor to convert the percentage into exact numbers or the numbers into the percentage.

To the right, there is the most anticipated status:

  • Responded – how many prospects have replied to your campaign.

Below, you can find the interest level which shows you the messages you marked as 'Interested', 'Maybe later' or 'Not interested'.

Table – stats for individual emails

Aside from the overall stats, you can check the stats for each email in the sequence, and see how it performed.

Here you have the access to the same stats described above, but with each set referring to the particular email in the sequence.

To quickly access  the content and settings of each email in the sequence (without editing the campaign), click the arrow on the right.

With this table, you can:

  • assess all emails in terms of copy and in delivery times,
  • see if any of your follow-ups have higher open rates,
  • check which of the messages in your sequence brings the most replies.

Analyzing these elements can help you improve your outreach.

3. Campaign Overview: Prospects

When you click the second tab, “Prospects”, it will show you a list of prospects who responded by default, ordered from the most recent ones.

This view gives you info on:

  • who exactly responded to your email (EMAIL, NAME),
  • when they replied (WHEN), and
  • what they wrote.

You can click the arrow on the right of any entry to quickly view  the reply and the entire email thread.

On the right side, there is the “Last Activity” window, which lists all events related to this prospect, such as when the email was sent, when the prospect opened it, and when they responded.

If you receive a negative reply, saying that the prospect is not interested in your offer, you can change the status for that email, and prospect, to “OPT-OUT”. This way, you can completely exclude any email address – even when you accidentally add it to a new campaign. Assign this status manually by clicking the dropdown and selecting it from the list. Remember that it can be changed back only manually.

  • You can read more about statuses here.

Sometimes you will receive out-of-office or vacation responders in your campaigns. Woodpecker distinguishes autoresponders, and marks any such emails accordingly, assigning the status " AUTOREPLIED” to the relevant prospect locally, that is in the campaign. The follow-ups are then suspended. You are able to review all emails with this status in Woodpecker Inbox, and for a specific campaign, this is available in the prospects list right here: just click the “AUTOREPLIED” circle above. Go to the To-Check tab to review your prospect.

Whenever you want, you can select all prospects with a specific status (or using any of the other filters), and export this list to a CSV file. First, select them all by clicking the checkbox in the upper-left corner, and then “Select all prospects” right above. Next, click the “Actions” menu on the right side, and select “Export as CSV”, then save the file to your computer.

Learn more about  Exporting data from Woodpecker.

4. Campaign Overview: “To Check”

When you click the last tab, “To Check”, you will see a list of prospects that were not contacted yet and sending for them was suspended. When you click the tab "To Check", you'll see 5 categories there:

  1. Missing Snippet - Woodpecker cannot send a message to a prospect with a missing a snippet, 
    • assigned status: PAUSED (MISSING SNIPPET)
  2. Autoreply - you received an autoresponder, set a new date for the follow-ups,
    • assigned status: AUTOREPLIED
  3. Other campaign - your prospect has been added to or found in another campaign,
    • assigned status: PAUSED (OTHER CAMPAIGN)
  4. Secondary Reply - your prospect has replied from another email address,
    • assigned status: PAUSED (SECONDARY REPLY)
  5. Manual - a prospect's status has been changed manually,      
    • assigned status: PAUSED (MANUAL)

You will need to decide whether you want to continue sending emails to these prospects or keep them paused. Fill out the missing data, change the status or set a new date for the follow-ups. Check all the prospects and categories. If your prospect is in more than one campaign, you'll have to adjust their status in all of them. Remember to save your changes and click "Send", only then they will be added back to the sending queue.

Have a look at our article W hat does the tab "To Check" mean? to learn more.
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