Quickstart Vol. 2: How to use cold email stats

This guide takes you through campaign management and the use of statistics in Woodpecker.

  1. Campaigns list
  2. Campaign overview: Stats
  3. Campaign overview: Prospects
  4. Campaign overview: “To Check”

1. Campaigns list

Campaigns list is the default view you will see each time you log in. Here is where you can see all of your campaigns, together with their status. There is also some basic stats available for each campaign in the list.


A campaign's current status is represented by an icon on the left.

You can see any campaigns that you have running, any drafts of new campaigns, campaigns that were paused or stopped, as well as those that already finished sending.

When you open a campaign and edit it, it will be paused. You can resume, stop or temporarily save it as a draft by clicking the buttons in the upper-right corner, or at the bottom of the screen.

Running campaigns will always be displayed at the top.

Quick stats

There are some basic figures here, too, summing up each of your campaigns: a number of prospects, emails delivered, opened and replied to, as well as the interest level.

Use with A/B Testing

This is the easiest way to compare the effectiveness of two campaigns in terms of A/B testing. At a glance, you are able to tell if Campaign A or Campaign B is bringing in more replies.

When looking for reasons, you can open the Campaign Overview screen to get a more complex set of stats (read below: Campaign Overview: Stats).

2. Campaign overview: Stats

When you open a campaign, you'll see all stats that Woodpecker collects for it, presented in:

  • Infographic – all main stats available in a graph; specific details available when you click an element.
  • Table – stats for each email in the sequence; content and settings for each available when you expand an entry.

Infographic – general stats for campaign

In the infographic, starting from the left, you'll see:

  • Prospects – how many prospects are included in this campaign,
  • Invalid – the addresses, that is, if some were found to be non-existent (mostly because to typos),
  • Sent – how many opening emails (Emails #1) have been sent so far,
  • Queued – how many prospects are in the sending queue, before the opening email is sent to them.
  • Bounced – the number of messages which were returned to sender (that is, you),

Looking further to the right, you’ll be able to check how many:

  • Opened – prospects opened at least one of your messages,
  • Clicked – prospects clicked the (tracked) link in the message,
  • Opt-out – prospects unsubscribed from your campaign,
  • Delivered – messages went to the prospects' inboxes.

Point any element with your cursor to convert the percentage into exact numbers or the numbers into the percentage.

To the right, there is the most anticipated status:

  • Replied – how many prospects have replied to your campaign.

Below, you can find the interest level which shows you the messages you marked as 'Interested', 'Maybe later' or 'Not interested'.

Table – stats for individual emails

Aside from the overall stats, you can check the stats for each email in the sequence, and see how it performed.

Here you have the access to the same stats described above, but with each set referring to the particular email in the sequence.

To quickly access the content and settings of each email in the sequence (without editing the campaign), click the arrow on the right.

With this table, you can:

  • assess all emails in terms of copy and in delivery times,
  • see if any of your follow-ups have higher open rates,
  • check which of the messages in your sequence brings the most replies.

Analyzing these elements can help you improve your outreach.

3. Campaign Overview: Prospects

When you click the second tab, “Prospects”, it will show you a list of prospects who replied by default, ordered from the most recent ones.

This view gives you info on:

  • who exactly replied to your email,
  • when they replied, and
  • what they wrote.

Campaign overview - Prospects

You can click the arrow on the right of any entry to quickly view the reply and the entire email thread.

On the right side, there is the “Last Activity” window, which lists all events related to this prospect, such as when the email was sent, when the prospect opened it, and when they replied.

If you receive a negative reply, saying that the prospect is not interested in your offer, you can change the status for that email, and prospect, to “Blacklist”. This way, you can completely exclude any email address – even when you accidentally add it to a new campaign. This is the only status that you need to assign manually; every other status, such as “Replied”, “Invalid” or “To Check”, is assigned automatically by the app.

  • You can read more about statuses here.

Sometimes you will receive out-of-office or vacation responders in your campaigns. Woodpecker distinguishes autoresponders, and marks any such emails accordingly, assigning the status “Autoreplied” to the email and relevant prospect. You are able to review all emails with this status in Woodpecker Inbox, and for a specific campaign, this is available in the prospects list right here: just click the “Autoreplied” circle above.

Campaign overview - Prospects - Autoreplied

Whenever you want, you can select all prospects with a specific status (or using any of the other filters), and export this list to a CSV spreadsheet file. First, select them all by clicking the checkbox in the upper-left corner, and then “Select all prospects” right above. Next, click the “Actions” menu on the right side, and select “Export as CSV”, then save the file to your computer.

4. Campaign Overview: “To Check”

When you click the last tab, “To Check”, you will see a list of prospects that were not contacted yet, because some information was missing in the database. This is related to the snippets that you use for personalizing your emails. If a piece of data needed for a snippet, such as First Name or Website, is missing for some prospects, you will find them here.

You will need to fill out the missing data before emails can be sent to these prospects. After you click “Save Changes & Send”, they will be added back to the sending queue.

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