What does the STATUS of a prospect mean?

You have probably seen the STATUS somewhere in Woodpecker. Each and every prospect in Woodpecker has some status value assigned to them.

Actually, each prospect has two statuses assigned

  • a general one, 
  • and the status in the particular campaign. 

This is why when you check the status of some prospect it sometimes has one value on the main prospect list (Prospects), and another in the campaign(s) that they are included in. The status in the main list depends on several things and is difficult to break down if the prospect has been contacted multiple times. The status in a campaign is a simpler story.

Active Blacklist Replied Autoreplied Bounced Invalid Paused To-check To-review

Let's take a look at every STATUS available in Woodpecker.


This is the starting point. Every prospect is given this status right after being added to Woodpecker. In a campaign, this status means that the prospect either has not been contacted yet or has not yet replied.


That's the opposite of active. This status means that the prospect will not be contacted unless this status is changed manually. It is global, that means that changing the prospect's status to BLACKLIST at any place in Woodpecker will change it everywhere (every campaign and main prospect list). Assigning this status means that you do not want this prospect to be contacted in any existing or future campaign. 

There are two situations when this status is assigned automatically. 

  1. When Woodpecker registers a response to a campaign from another email address (not prospect's) this email is added to main prospect list with #SECONDARYEMAIL tag (What does this tag mean? You'll find out here)
  2. When your prospect clicks the unsubscribe link.

BLACKLIST status can only be changed manually.


When a prospect replies, their status in a campaign changes to REPLIED and is counted as such in statistics. The sequence of follow-ups stops within that particular campaign.


We do our best to recognize most autoresponders. When Woodpecker detects an autoresponder (out-of-office reply), the status of the prospect is changed to AUTOREPLIED. In such a case, it is possible to choose the date of the next contact for that prospect in Inbox.


If the email sent to a prospect gets bounced (cannot be delivered), this prospect is assigned the status BOUNCED.


This status is assigned when the prospect's email address is found to be non-existent. This procedure is not bulletproof, but it will detect most of the invalid addresses before any emails are sent to them.

  • Here you'll find more info on the differences between Bounced and Invalid statuses.


This status means that sending to a prospect has been paused, obviously. There are two situations in which a prospect can be marked as PAUSED. One, when a prospect is deleted from the campaign, but have been already contacted.

The other situation can happen when a prospect is added to more than one campaign. When editing a campaign, the prospect list gets checked every time when a Save & Send or Resume button is clicked. If a prospect is found to be in some other running campaign but has been already contacted in the campaign edited at the moment, we can choose to pause follow-ups to such a prospect. As a result, the prospect is marked as PAUSED in the currently edited campaign. 

In this example, 4 prospects from the current campaign are also in some other active campaign. Those three that have not been contacted yet in the current campaign can simply be removed from the campaign completely. In case of the one prospect that has already been contacted in the current campaign, you can choose to pause further follow-ups.

You can assign pause status manually as well. Pause status is 'local' to each campaign. This means it can be assigned in a particular campaign but not in the main list of prospects. The same prospect can be PAUSED in 3 campaigns but be ACTIVE in 3 other campaigns. Since pause status is a campaign-only status, the main list of prospects will display a prospect's global status as ACTIVE.


This status is assigned when prospects were added to a campaign and the campaign has been activated, but some prospects were missing some custom fields (like {{FIRST_NAME}}) used in that campaign. You can find those prospects in the STATS:


Sometimes a mail arrives from somebody who hasn't been on the prospect list but whose email is on the same domain. For instance, you sent an email to the CEO of a company, but their CMO replied. If we can associate the response with one of the prospects, then there is no problem – the prospect is marked as REPLIED. 

In some cases, however, we are not sure but would like you to know that such reply has arrived. In such a situation, those replies go into TO REVIEW folder in Woodpecker's Inbox.

This status is campaign-specific. That means you will not find any prospects with this status on the main Prospects list. The number in the screenshot above is the number of messages we assumed to be related to prospects in all campaigns. 

In the screen below, you can see two prospects who were marked as TO-REVIEW in a particular campaign.

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