Sending follow-ups as a separate message

Persistence and patience are an important part of cold emailing. That's why you should always add one or two follow-ups to your first opening message. Read on to learn how sending follow-ups works and how to send them in one thread or as separate messages.

IN THIS ARTICLE

How it works
Sending follow-ups in the same thread
Sending follow-ups as a separate message

How it works

Sending follow-ups is the key to a cold email strategy. That's why by default, we include the content of previous messages that were sent to prospects in the content of follow-ups. To make it easier, we added a blue quotation mark icon next to your subject line, like on the image below:

That means that your emails will be sent in the same thread, with other messages attached to the previous one. So usually follow-ups sent with Woodpecker look like this:

On top, you see the newest message that was sent – the follow-up. Your previous message is attached below, as a citation. 

This is intended to show that we have been trying to reach the recipient for some time. However, some of our users would prefer the follow-ups to not include previous messages from the sequence.

Please note 

The way of sending follow-ups changed in May 2020. Earlier, you could decide on whether to include your follow-up in the same thread by ticking the check-box available in the 'Edit' mode.

The next change was introduced in June 2020. Now you can decide whether or not you want to include the content of your previous message even when you send your follow-ups separately.

Sending follow-ups in the same thread

When you send your message in the same thread the previous message is always attached. This is marked by the blue quotation mark icon next to your subject line, like on the image below:

  • Leave the subject empty if you want to send your follow-up emails in the same thread. 
  • Your follow-ups will be sent with the previous subject line, attached to the other emails in the sequence. 
  • The message will start with "Re:" the subject line. For example: "Re: Hi!"


Sending follow-ups as a separate message

On default, when sending follow-ups as a separate message, the content of the previous message isn't attached. That's why you can see the quotation mark icon turned off.

Now, however, you have also the option to include the content of your previous message and send it with your follow-up email.

Don't attach the previous message.

  • Type in a new subject to send follow-ups separately. 
  • Each follow-up will be sent as a separate message with the new subject line and without the body of the previous message attached as a citation.
  • Your follow-ups will be sent separately and look like this:

Attach the previous message.

  • Type in a new subject to send follow-ups separately. 
  • Click the quotation icon to attach the previous message.
  • If the content of your previous message is attached, you will see the blue quotation icon next to your subject line.
  • Each follow-up will be sent as a separate message with the new subject line with the body of the previous message attached as a citation.
Get to know best practices for sending effective sales follow-ups – read our guide.
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