Guide to tracking open rates in Woodpecker
Opened email tracking is a function that lets you know if the email you have sent to the recipient was opened, or not. It allows you to evaluate the influence of your subject line and first sentences of an email on your recipient. Tracking email open rate is one of the basic functions of Woodpecker.
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How does it work?
SSL in email tracking
For all cautious fellows there: our tracking pixel is now based on HTTPS. It means your messages will get delivered even to the most protected inboxes.
Why we put an option to disable it?
How to use "Open tracking" option?
Open tracking in If-conditions
Open tracking has to be turned on in case you decide to add a condition to your email sequence. If you wish to disable it, first remove the condition.
In case the open tracking is turned off when adding the condition, Woodpecker will notify you about it saying " Turn on open tracking in the previous email."
How can I know if the tracking is on or off?
If the email open rate tracking is turned on for at least one email in the sequence, you will see a % value.
If the email open rate tracking is turned off for all emails in the sequence, you will see a dash ( - ) instead of % value.
If you want to increase your campaign efficiency head over to our blog post The Better You Know How Email Works, the Higher Your Open Rate »