Guide to tracking open rates in Woodpecker

Opened email tracking is a function that lets you know if the email you have sent to the recipient was opened, or not. It allows you to evaluate the influence of your subject line and first sentences of an email on your recipient. Tracking email open rate is one of the basic functions of Woodpecker.  


1. How does it work?
2. Why we put an option to disable it?
3. How to use "Open tracking" option?
4. Open tracking in If-conditions 
5. How can I know if the tracking is on or off?

How does it work?

By default, we put an invisible pixel image in every email that Woodpecker sends from your mailbox. If the recipient opens an email, the image will load, and you will see it in Woodpecker's statistics. That's the only way to track email open rates in emails, and it is used by every email tracking tool on the market. 
SSL in email tracking

For all cautious fellows there: our tracking pixel is now based on HTTPS. It means your messages will get delivered even to the most protected inboxes.

Why we put an option to disable it?

Some email clients like Google, block images from unknown senders by default. You as a recipient, are notified that the image inside of the message is blocked, and you may consider it as suspicious.
Emails written by hand do not have tracking pixels in them, so your recipient may know that machine sent the email. We have put this option to ensure that our emails look like a person is a sender, not a machine.

How to use "Open tracking" option?

On default, open tracking is switched on. You can turn it off in the Campaign editor

Click the eye icon, you'll find it on the right side of the editor, right next to the curly brackets {{}} icon representing our snippets

Smiley face

Open tracking in If-conditions 

Open tracking has to be turned on in case you decide to add a condition to your email sequence. If you wish to disable it, first remove the condition. 

In case the open tracking is turned off when adding the condition, Woodpecker will notify you about it saying " Turn on open tracking in the previous email."

How can I know if the tracking is on or off?

If the email open rate tracking is turned on for at least one email in the sequence, you will see a % value.

If the email open rate tracking is turned off for all emails in the sequence, you will see a dash ( - ) instead of % value.

If you want to increase your campaign efficiency head over to our blog post The Better You Know How Email Works, the Higher Your Open Rate »

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