How to include the opt out (unsubscribe) option in my campaign?
Firstly, we would like to encourage you to read our blog post on the topic, if you have not done so already. On our blog you'll find the information about the new GDPR compliant features: GDPR encryption and unsubscribe link. Here's our help article tackling this issue.
To make sure the unsubscribe feature will work as intended always use the snippet 'Unsubscribe' to add the 'unsubscribe' link (in every email in the sequence).
Simply copying the link from the content of other emails in your campaign (even if it is a previous email in the sequence) will not work, and the prospect will not be able to unsubscribe properly.
Here's how to include the 'unsubscribe' link in your messages:
1. In the campaign view, go to "Edit" mode.
2. Click "more" to expand the selection of snippets.
3. Choose UNSUBSCRIBE.
4. The 'unsubscribe' link is added in the place where the cursor is in the moment.
Q: How can I add the GDPR compliant unsubscribe?
Add your link and tick the box "GDPR compliant unsubscribe" (you'll find it below Delivery Time.)
Q: Can I change the text of the unsubscribe link?
A: Sure, you can! You might want the unsubscribe link to be called something else than 'unsubscribe' e.g. 'I am not interested'. It is quite easy to achieve. Let's consider our example. We have a default 'unsubscribe' in the content. To change the word triggering the unsubscribe action we need to see the HTML code. Use '<\>' button (1).
I have highlighted the part that can be edited (2). Let's change the 'unsubscribe' to something like 'I am not interested'. We should get something like this:
Of course the 'unsubscribe' custom field in Woodpecker can be put in any place just like any other custom field. Moreover, you can change the type and size of the font you use. If you combine it with normal text to get something like this:
How does it work?
Last but not least - what is the mechanism behind the "unsubscribe" link? It is simple - if a prospect clicks the link, the prospect's status is changed to OPT-OUT. Besides, the #UNSUBSCRIBED tag is added. Please remember that the status OPT-OUT can only be changed back manually i.e. by going to prospect list and changing it to, for example, ACTIVE.