What are Advanced Campaigns?

Advanced campaigns are a set of features developed for users who want to create more complex email sequences using conditions, tasks, and A/B testing - all of that combined in the form of one add-on. These features will help you boost your deliverability by allowing you to create more personalized content as well as testing your content to choose the best one.

Advanced campaigns as an add-on are available in our Marketplace. Click here to learn how to purchase them »

IN THIS ARTICLE

1. A/B Testing
2. If-campaigns
3. Manual Tasks
4. FAQ

A/B Testing

A/B testing, also known as split testing, is a process of comparing versions of your content in the same email campaign. You can test different elements of your email, like subject line or signature, measure their performance, and create your future email campaigns based on what's working and what’s not.

Head over to our blog to see our Step-by-step Guide to A/B Testing Cold Emails and Follow-ups »

Here you can find our guides on running A/B testing in Woodpecker:
How to carry out an A/B test? »
A/B Testing: FAQ »

If-campaigns

Running a campaign with condition gives you the opportunity to personalize your content based on chosen criteria which is a great way to improve your engagement rate and deliverability. You can do so by choosing certain actions that your prospects need to meet. Based on it, they will be separated into two paths: Yes and No, and will receive different emails.

On our blog you can find additional information about If-campaigns: Send Follow-ups that Boost Sales Engagement »

More resources about running a campaign with the condition:
How condition works? »
What is a condition? »
How to set up an open-based condition »
How to set up a click-based condition »
How to set up task-based condition »
How to set up snippet-based condition »

Manual Tasks

Manual Tasks are an additional step in your campaign flow that allows you to create reminders to make a phone call, update prospects’ data, and so on. It is a great way to increase your engagement rate and create a uniquely personalized contact with your prospects.

Check out our article and learn how you can Schedule In-app To-dos to Close More Deals »

Below is a list of our guides that will help you create tasks in your campaign:
How to add Manual Task to campaign? »
What happens if I forgot to do my task? »

FAQ

Q: Can I only buy a part of this add-on? I just want Manual Tasks.

This add-on can only be purchased as a whole package. There is no option to select which part of it you can have.

Q: Can I mix those in one campaign?

Yes, you can combine their powers to create complex and well-built campaigns. For example, you can base your condition on a task and then test which subject line works best in both paths.

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