CCPA - California Consumer Privacy Act

CCPA affects businesses prospecting in California - both located in California, as well as collecting data residents living there. Read on to learn more.

IN THIS ARTICLE

CCPA
Is my business affected by CCPA?
What are the rights coming from the California privacy law?
Does Woodpecker share data outside or sell it?
Further reading

CCPA

The California Consumer Privacy Act, CCPA, for short, goes into effect on January 1, 2020.

What is covered by the Act?

Processing of personal information by Business, Service Provider, and optionally by all further subjects. In practice, it means that if any company is registered in California or process data of Californian citizens it should comply with this act. 

Is my business affected by CCPA?

The requirements which businesses should meet in order to be affected by CCPA (at least one should be met):

  • They should operate for-profit
  • Their annual gross revenues should be more than $25 million
  • They process data of 50 thousand or more consumers, household, or devices
  • They have to derive at least 50% of their annual revenues from the sale of personal information

The CCPA applies not only to businesses that are located in California but also to those that are located outside of California and collect data on residents living in California for example, for lead generation or marketing purposes.

What are the rights coming from the California privacy law?

  • Right to be informed
  • Right to request information erasure

  • Right to object to the sale of personal information

Does Woodpecker share data outside or sell it?

No, Woodpecker doesn't share data outside our sub-processors and processors, doesn't sell data nor does not have automatic decision-making processes.

As we're not based in California, we're not covered by CCPA. However, we're compliant with GDPR, which is even more restrictive than CCPA. 

Further reading

Read about our Privacy Policy here.

Get our free GDPR e-book here.

Quick Legal Guide to Email Outreach: 6 rules to follow

Do You Prospect in California? Here’s the Newest Privacy Act Recap

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