How to get daily, monthly or weekly reports?
Reports are for you if you'd like to get a deeper look into your campaigns' performance.
IN THIS ARTICLE
1. How to download reports
2. Types of CSV reports: daily, weekly, monthly
3. Details of your reports
4. FAQ
How to download daily, monthly and weekly CSV reports
Open your Woodpecker account and navigate to Settings → My Profile → Reports.
To download the file, click the green icon next to the corresponding report.
There are 3 types of reports:
- daily — yesterday's statistics.
- weekly — last 7 days.
- monthly — last month.
Example: We've downloaded the reports today afternoon, November 28. Here are the dates the reports cover:
- daily – from 2019-11-27, 00:00 until 2019-11-28, 00:00.
In the report, you can see the statistics form yesterday. Today's statistics aren't included. - weekly – from 2019-11-21, 00:00 until 2019-11-28, 00:00, last 7 days (21, 22, 23, 24, 25, 26, 27) without today's statistics.
- monthly – from 2019-10-28, 00:00 until 2019-11-28, 00:00, last month.
If we download the report on December 1, we'll get the report from November. If the month is 31 days long, let's say November and the previous one 30 days long, e.g. November, we'll get statistics from November 30 until December 31 when downloading them on December 31st.
Each report type is divided into 3 categories:
- General statistics per campaign
- Number of messages sent from each level in campaigns
- Open rate per campaign
How to read your CSV report?
On top of the file, you can find the type of statistics you've downloaded and the corresponding date (YYYY-MM-DD), for example, open_rate_by_campaign_2019-11-19-2019-11-20.
I. General statistics per campaign
This report will give you an overview of your campaign's performance, presenting basic statistics, like the number of sent messages, how many of them were bounced or opened. Here you'll also check your open – or click rate, prospects' statuses or interest level.
Here's the example:
| Record | What it means |
|---|---|
| campaign_id | unique identifier of the campaign in the application, in short Campaign's ID |
| campaign | campaign’s name |
| campaign_status: |
Campaign's status
COMPLETED — your campaign has finished PAUSED — your campaign was put on hold |
| mailbox | email account which was used to send campaign |
| sent | number of emails sent within a particular time |
| bounced_sent | proportion of bounced to sent emails |
| opened | the number of opened emails |
| opened_rate | the percentage of opened to delivered emails |
| clicked | your click rate |
| opt_out | the number of prospects who unsubscribed |
| responded | the number of responses |
| responded_rate | the percentage of responded to delivered emails |
| interested_yes/maybe/no | the number of prospects with interest level assigned to them |
II. Number of messages sent from each level in campaigns
This report will show you how many messages in each campaign's level (Email #1, Email #2,...) were sent within a particular time (day, week, month).
| Record | What it means |
|---|---|
| campaign_id | unique identifier of the campaign in the application, in short Campaign's ID |
| campaign | campaign’s name |
| sent_date | when the emails were sent |
| email_number | email's number in your campaign's sequence, for example, 3 — Email #3, 6 — Email #6 |
| path | In case you didn't add any condition to your campaign, this field will remain empty. If you added a condition, in the column you can see the record YES/NO until the moment your campaign splits into 2 Paths and will be assigned as such. You'll see there either YES or NO. |
| sent | how many emails from each campaign's level were sent |
III. Open rate per campaign
This report focuses on opens. Check which emails have been sent and delivered to your prospect and what was their open rate.
| Record | What it means |
|---|---|
| campaign_id | unique identifier of the campaign in the application, in short Campaign's ID |
| campaign | campaign’s name |
| sent_date |
when the emails were sent |
| mailbox | email account which was used to send campaign |
| path | in case you didn't add any condition to your campaign, this field will remain empty. If you added a condition, in the column you can see the record YES/NO until the moment your campaign splits into 2 Paths and will be assigned as such. You'll see there either YES or NO. |
| email_number |
email's number in your campaign's sequence, for example, 3 — Email #3, 6 — Email #6. |
| sent | number of emails sent within a particular time |
| delivered | how many of sent messages were delivered to your prospects |
| opened | the number of opened emails |
| opened_rate | the percentage of opened to delivered emails |
FAQ
Q: I can't access Reports. Why?
Reports can be accessed only by users with admin rights. Please check your Woodpecker account. In case you're not sure, let us know.
Q: What is CSV?
CSV stands for Comma-separated value. CSV file format uses a comma as a field separator and new line as a new data record. Woodpecker uses CSV files to import and export the data. You can export your sheet to the CSV file from any web or desktop sheet editor.
Q: Is it possible to get an automated daily CSV report from email statistics?
At the moment it isn't possible. We're working on this feature though! Downloading archived data from the App is also disabled. Check our Roadmap to be up-to-date with the newest feature releases.