How to get daily, monthly or weekly reports?

Reports are for you if you'd like to get a deeper look into your campaigns' performance.

Download daily, monthly and weekly CSV reports

Please remember that only users with admin rights can access the Reports section.

Open your Woodpecker account and navigate to:

Settings →
My Profile →
Reports →
To get the file, click the green icon next to the corresponding report.

There are 3 types of reports:

daily - yesterday's statistics,
weekly - last 7 days,
and monthly - last month.

Example: We've downloaded the reports today afternoon, November 28. Here are the dates the reports cover:

daily - from 2019-11-27, 00:00 until 2019-11-28, 00:00. In the report, you can see the statistics form yesterday. Today's statistics aren't included.
weekly - from 2019-11-21, 00:00 until 2019-11-28, 00:00, last 7 days (21,22,23,24,25,26,27) without today's statistics.
monthly - from 2019-10-28, 00:00 until 2019-11-28, 00:00, last month.
If we download the report on December 1, we'll get the report from November. If the month is 31 days long, let's say November and the previous one 30 days long, e.g. November, we'll get statistics from November 30 until December 31 when downloading them on December 31st.

Each report type is divided into 3 categories:

General statistics per campaign
Number of messages sent from each level in campaigns
Open rate per campaign

How to read your CSV report?

On top of the file, you can find the type of statistics you've downloaded and the corresponding date (YYYY-MM-DD), for example, open_rate_by_campaign_2019-11-19-2019-11-20.

I. General statistics per campaign

This report will give you an overview of your campaign's performance, presenting basic statistics, like the number of sent messages, how many of them were bounced or opened. Here you'll also check your open - or click rate, prospects' statuses or interest level.

Here's the example:

Record	What it means
campaign_id	unique identifier of the campaign in the application, in short Campaign's ID
campaign	campaign’s name
campaign_status:	Campaign's status RUNNING - that means your campaign is still active COMPLETED - your campaign has finished PAUSED - your campaign was put on hold
mailbox	email account which was used to send campaign
sent	number of emails sent within a particular time
bounced_sent	proportion of bounced to sent emails
opened	the number of opened emails
opened_rate	the percentage of opened to delivered emails
clicked	your click rate
opt_out	the number of prospects who unsubscribed
responded	the number of responses
responded_rate	the percentage of responded to delivered emails
interested_yes/maybe/no	the number of prospects with interest level assigned to them

II. Number of messages sent from each level in campaigns

This report will show you how many messages in each campaign's level ( Email #1, Email #2,...) were sent within a particular time (day, week, month).

Record	What it means
campaign_id	unique identifier of the campaign in the application, in short Campaign's ID
campaign	campaign’s name
sent_date	when the emails were sent
email_number	email's number in your campaign's sequence, for example, 3 - Email #3, 6 - Email #6
path	In case you didn't add any condition to your campaign, this field will remain empty. If you added a condition, in the column you can see the record YES/NO until the moment your campaign splits into 2 Paths and will be assigned as such. You'll see there either YES or NO.
sent	how many emails from each campaign's level were sent

Learn more about paths and conditions here.

III. Open rate per campaign

This report focuses on opens. Check which emails have been sent and delivered to your prospect and what was their open rate.

*Record*	*What it means*
campaign_id	unique identifier of the campaign in the application, in short Campaign's ID
campaign	campaign’s name
sent_date	when the emails were sent
mailbox	email account which was used to send campaign
path	in case you didn't add any condition to your campaign, this field will remain empty. If you added a condition, in the column you can see the record YES/NO until the moment your campaign splits into 2 Paths and will be assigned as such. You'll see there either YES or NO.
email_number	email's number in your campaign's sequence, for example, 3 - Email #3, 6 - Email #6.
sent	number of emails sent within a particular time
delivered	how many of sent messages were delivered to your prospects
opened	the number of opened emails
opened_rate	the percentage of opened to delivered emails

FAQ

Q: What’s the difference between Summary Emails and Daily or monthly, weekly CSV reports?

Summary Emails cover yours from Monday-till-Monday Woodpecker performance. Every Monday you'll receive an email with statistics like:

the number of emails you've sent,
opens,
and replies you received to all your campaigns.

Learn more about How to get a Weekly Summary of your campaigns' results?

Reports, however, present you a more detailed view of the sent emails during the time covered in the report.

Q: I can't access Reports. Why?

Reports can be accessed only by users with admin rights. Please check your Woodpecker account. In case you're not sure, let us know.

Q: What is CSV?

CSV stands for Comma-separated value. CSV file format uses a comma as a field separator and new line as a new data record. Woodpecker uses CSV files to import and export the data.

You can export your sheet to a CSV file from any web or desktop sheet editor.

Q: Is it possible to get an automated daily CSV report from email statistics?

At the moment it isn't possible. We're working on this feature though! Check our Roadmap to be up-to-date with the newest feature releases.