What is a condition?
A condition defines the action your prospect takes, which triggers the next email from your sequence to be sent. That is if your prospect does A → Path YES starts. If a prospect doesn't do A, as expected → Path NO begins.
IN THIS ARTICLE
Types of conditions
How to use conditions?
How to remove conditions?
When is removing conditions disabled?
Types of conditions
There are two conditions to choose from:
- If a prospect has opened an email more than X times - specify how many times (X) you want a prospect to open your email for a condition to be met. X stands for the number and it can be changed.
- If a prospect has opened an email - it's enough that a prospect opened your email at least once for a condition to be met.
How to use conditions?
By adding a condition your campaign can now take two Paths according to the prospect’s behavior. By applying the condition, you can better adjust the follow-up email content to the prospects’ level of engagement. Plus, it gives an additional boost to your email deliverability, your email copy is more varied and nuanced.
Please mind: you can add maximum one condition at any point to the whole email sequence.
How to remove conditions?
Hover over the condition so the red X appears. Click it and then confirm with the red button "Yes, I'm sure".
What will happen to the emails in the sequence?
Removing the condition will delete all emails from Path NO.
When is removing conditions disabled?
You can't remove the condition when some of your prospects have already met the condition.
