What is an SPF?
Sender Policy Framework (SPF) is a security mechanism that informs your prospects that the message you sent is safe and you're a trustworthy sender. SPF authenticates your domain and therefore protects your domain's good reputation.
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Why do you want to set it up?
- you're being recognized as a valid sender,
- your domain is authenticated, which means you protect its good reputation,
- you avoid anti-spam filters,
- to achieve a higher open rate,
- lower bounce rate,
- higher responded and satisfaction rate.
How do you set up the SPF record?
The way you set up your SPF record depends on your domain host. Make sure you include all the applications which send emails for you in your SPF record. For example, if you're using Google Apps (G Suite) to send your messages, you should include the following record:
Please mind that incorrect record will harm your domain's reputation and affect the deliverability of your emails. It's very important to set it in only one line. Use "include" statement if you wish to add more values, for example, Sendgrid or Mailgun.
Below, you'll find the guides to the most common domain hosts:
Q: Should I include Woodpecker in my SPF?
There's no need to include Woodpecker in your SPF. Woodpecker sends emails using your own servers (SMTP.) That means that the emails are going out from your own mailbox, the App only triggers the sending.
Q: Should I include Woodpecker's IP in my SPF?
You don't have to include Woodpecker's IP in your SPF because campaigns are being sent from your mailbox.
Q: I'm not sure how to set up SPF. What should I do?
Please consult your domain host and ask them for help. They know best what your SPF is and how to set it up it swiftly on your DNS.
Q: What about DMARC? Do I need to set it up?
No, there is no need for setting up the DMARC record for your cold email outreach. SPF records and DKIM are enough!