How to use our custom fields (snippets)?

While creating a new campaign you may face the problem what kind of content it should include. Our tip? Using custom fields!

Custom fields - or snippets, as we call them, give your message a human touch and let you personalize your emails. Find out more about them on our blog.

Here's how to include our custom fields in the content of your message:

1. Click on the blue curly brackets  {{}} to see snippets
2. Select one of the custom fields (e.g. UNSUBSCRIBE link)
3. Click on the chosen one to add it to your message

To style (adjust) your snippets (the text you included in the custom fields), you can use:

1. Our campaign formatting 

Use bold, italic, or underline to change the look of your copy.

Here's how to do that:

The preview:


1. Add a snippet  2. Change Text view to HTML one </>
3. Use HTML to style it, eg. <b> for bold, <i> for italic, <u> for underlined text.
4. Don't forget to close your tag </>!

Here's the preview of your message:

Before you hit the SEND button, preview your campaign to check if all of the custom fields are in the right place.

If you'd like to learn more about our unsubscribe link, head over here to read on How to include the opt-out in your campaign and  How to use GDPR encryption and unsubscribe.
Please note:

When trying to send your campaign to prospects who are missing the snippets which you included in your copy, you may notice the tab To Check marked with red colour. Please add the missing fields and update your prospects data to send the rest of your emails.

Wanna learn more about the benefits of using custom fields and how it helps to deliver your emails? Have a look at our blog article How Does Personalization Affect Cold Email Deliverability?

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