How to set up Custom Tracking Domains

You can easily set up your own tracking domains in Woodpecker, which will handle three functionalities for you:

  • Unsubscribe link for users who wish to opt-out
  • Open tracking for your emails
  • Click tracking for the links in your emails

You can have up to one subdomain for all three trackers, or separate subdomains for any of these – this is up to you.

The benefits: your emails will point to your own domain, rather than to a generic tracking domain that the App uses by default; this also increases your emails' deliverability, because the domain in the links will match the domain in the sending email address.

TL;DR

  1. Add a new CNAME record date.wcheck.org for your tracking subdomain(s) in your domain settings panel. If using separate subdomains for each tracker, add this CNAME record for each of these.
  2. Next, navigate to Settings → Email Accounts in Woodpecker; click your mailbox, go to Sending → "Custom Tracking Domains". Add your subdomain(s) here, and click "Save Changes".

Here is how you can configure your own tracking domain in Woodpecker in two steps:

1

Open your domain's settings panel, and add new CNAME record date.wcheck.org (which is Woodpecker's tracking that you need to plug into) for the subdomain that you are going to use for tracking purposes.

If you are going to be using separate domains for each tracker, you will need to add a CNAME record for each (three total).

E.g. CNAME  o.customer-success.com  date.wcheck.org


Note: It may take some time for the DNS (Domain Name System) to update the settings for your domain – that's just how it works. It may be a good idea give it some hour, then go to step two and give it a try.

You did wait a bit, right?

Remember that the DNS may sometimes take longer to update your settings. The waiting time varies from several minutes up to 72 hours (in extreme cases).


2

Head over to Woodpecker and go to Settings → Email Accounts, then click your email account in the list, then Sending and scroll down a bit to find the section "Custom Tracking Domains".

Next, input your tracking subdomain's address into each field (respectively, if you are using separate subdomains for each tracker).

E.g. o.customer-success.us

Note: If the address hasn't been recognized by the App, it means the DNS didn't yet update to include your domain's new settings. Please give it an hour more and then try again.

What's left to do after you get the green tick marks is to click "Save Changes", and Woodpecker will take care of the rest.

From that point on, all emails sent through Woodpecker from this particular mailbox will use your own domain for tracking unsubscribes, email opens and/or link clicks.

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